AI Announcement：

The main advertisement visual was generated using ChatGPT (image generation) with the following prompt:

“Create a bus shelter advertisement designed as an interactive mirror. The scene should feature a group of young, stylish golfers in a relaxed, lifestyle setting on a golf course. The mood should feel social, modern, and fashion-driven rather than traditional or performance-focused.

Leave an open space in the center of the image so that a viewer could imagine themselves standing there, as if reflected in a mirror, practicing a golf swing.

The composition should feel like a campaign visual, with natural lighting, clean styling, and a contemporary aesthetic that appeals to Gen Z.”

This concept was inspired by my own idea of making golf more interactive and engaging for a younger audience.

Mockup Visualization (Prompt)：

The final mockup was generated using ChatGPT with the following prompt:

The overall scene should look realistic, like a real-world installation in a city environment, with natural lighting and perspective.”

“Place the advertisement into a realistic urban bus shelter setting. The ad should appear on a vertical glass panel as if it were a real outdoor campaign.

Add a ‘Stand Here’ floor sticker on the ground in front of the ad, using a deep green color inspired by TaylorMade branding. The sticker should guide people to stand in a specific position and interact with the mirror concept by imagining a golf swing.

Note

All campaign ideas, creative direction, and concept development are original.