New Term. New You. Walmart.
Affordable style, everyday essentials, and everything students need for the semester ahead.
OOH 1 Billboard | From Class to Dorm, For Less.
Your semester starts here.
The first week of college is full of small moments that shape everything that comes next—a new dorm, a new routine, a first walk across campus, a late-night study session, a welcome party with new friends. It is in these moments that college identity begins to take shape. At Walmart, we believe getting ready for a new term should feel exciting, personal, and affordable, with everything students need to build a space, a style, and a semester that feels like their own.
Those first moments of the semester are made up of the details students choose for themselves. While Walmart is already known for value, college life calls for more than practicality—it calls for style, self-expression, and everyday essentials that make a new space feel personal. With fashion, dorm décor, study tools, snacks, and more all in one place, Walmart helps students build a semester that feels as individual as the life they are stepping into.
OOH 2 Bus Shelter | What’s in Your Back-to-School Bag?
As the semester begins to take shape, those choices continue to matter. A wardrobe refresh for the first week, décor that turns a dorm room into home, snacks for a welcome party, or supplies for long library nights—Walmart helps students move through every part of college life with style, ease, and student-friendly value. The goal is not just to save money, but to make every new moment feel more personal and more prepared for what comes next.
IG Ad 1｜Campus Style / Under $30
Concept
This ad repositions Walmart as a destination for both style and value. By pairing fashion pieces with everyday school items, it shows that students can refresh their look for the new term without going over budget.
Instagram Caption
New term. New look. Refresh your campus style with trend-forward finds at student-friendly prices. Shop fashion picks under $30 at Walmart. Find your new-term look at Walmart.com
Objective: Help make a sale by promoting affordable, trend-forward fashion for students shopping for a new semester look.
IG Ad 2 — Dorm Style / Share Your Space
Concept
This ad highlights Walmart as a source for affordable dorm décor and everyday essentials while encouraging students to share their personal spaces online. The collage layout reflects how students build their dorm identity through small, practical, and stylish details.
Instagram Caption
Dorm style, on a budget. From bedding to desk decor, Walmart has everything you need to make your space your own. Share your setup, tag @Walmart, and show us your style—our favorite looks may get reposted, and the most-liked one could win a coupon.
Objective: Drive engagement by encouraging students to share their dorm setups, tag Walmart, and participate in a social dorm-style campaign.
IG Ad 3 — Welcome Party
Concept
This ad shows Walmart as a one-stop shop for welcome party essentials. By combining snacks, drinks, décor, and hosting supplies in one scene, it connects the brand to the fun, social side of college life.
Instagram Caption
Party-ready finds from Walmart. From snacks and sips to decor and last-minute essentials, Walmart has everything you need to bring your welcome party to life. Shop party-ready essentials at Walmart.com.
Objective: Drive awareness by positioning Walmart as a one-stop destination for welcome party snacks, décor, and hosting essentials.
IG Ad 4 — Library / Semester Prep
Concept
This ad positions Walmart as a practical resource for getting ready for the semester. Set in a library environment, it connects the brand with study life, organization, and the everyday tools students need to feel prepared.
Instagram Caption
Get ready for what’s next.👩🏼🎓💻 From study tools to dorm finds, Walmart has everything you need to start the semester strong. Build your list and shop your back-to-college essentials all in one place. Build your back-to-college list at Walmart.com.
Objective: Drive traffic to Walmart’s website by showing students how to browse and build their back-to-college essentials list in a study setting.
Soon, the firsts of the semester become habits: heading to the library between classes, coming back to a room that finally feels like your own, sharing snacks with friends, and settling into the rhythm of campus life. These are the moments when college stops feeling brand new and starts feeling like home. With affordable essentials that fit both style and routine, Walmart helps students make that transition with confidence.
At Walmart, back-to-college is more than a checklist. It is about shaping a space that feels like home, a style that feels personal, and a routine that carries students through the semester ahead. From move-in day to study sessions and welcome parties, Walmart brings together the essentials that help students feel ready, confident, and fully themselves.
Disclaimer: This page is a student class project created for PR 524. I am not affiliated with Walmart, and all brand materials are used for educational purposes only.